Privacy policy

Information you give us: your name, email address, phone number, the property and loan details you enter, your employment and income details, and anything else you type into a form, email, or text to your loan officer.

Information collected automatically: your IP address, browser and device type, pages viewed, and the site you arrived from, along with a short-lived identifier we use to rate-limit form submissions and prevent spam.

Information from others: credit and verification reports, lender status updates, and information from referral partners or review platforms, once you have authorized us to obtain it.

We use your information to respond to your inquiry, prepare and compare loan options, submit your file to lenders, track the status of your application, satisfy licensing and regulatory recordkeeping requirements, and improve the site and our service.

We may also use your contact details to send you updates about your file, and where you have asked for them, information about rates and programs.

With lenders, wholesale partners, and their service providers, so your loan can be priced, underwritten, and closed.

With companies that perform services for us, such as credit reporting, document, verification, customer relationship management, and email or text delivery providers, under contracts that limit their use of your information.

With our own loan officers and staff who work on your file, and with professional advisors, auditors, and regulators where the law requires it.

If our business is sold, merged, or reorganized, information may transfer as part of that transaction, still subject to this policy.

We do not sell your personal information, and we do not share it with third parties for their own advertising.

We use cookies and similar storage to keep the site working, remember your preferences during a session, and understand how visitors use the site.

Where a consent banner is shown, your choice there controls any optional analytics or advertising storage. You can also block or delete cookies in your browser, though parts of the site may then not work as expected.

You can ask us to stop sending marketing email or text messages at any time by using the unsubscribe link in an email, replying STOP to a text, or contacting your loan officer. We will still send messages about your application or a loan in progress, and disclosures the law requires.

We protect the information you send us with administrative, technical, and physical safeguards, including encrypted transmission of application data and access limited to staff and service providers who need it to do their work.

No method of transmission or storage is completely secure, so please avoid sending sensitive documents by ordinary email when a secure option has been provided.

We keep application and client records for as long as your relationship with us is active, and afterward for the periods required by federal and state lending, licensing, and tax rules. When a record is no longer required, we delete or de-identify it.

California residents may request to know what personal information we hold, request a copy of it, request correction of inaccurate information, request deletion of information we are not required to keep, and designate an authorized agent to act on their behalf.

You may also opt out of any sharing we might make for cross-context behavioral advertising. We do not sell personal information and do not knowingly share it for that purpose.

To make a request, contact us using the details below. We will verify your identity before acting, and we will not discriminate against you for exercising a privacy right.

This site is intended for adults. We do not knowingly collect personal information from anyone under 18 through the site. If you believe a child has provided information to us, contact us and we will remove it.

We may update this policy as our practices or the law change. The current version is always posted on this page with its effective date.

Alliance Group & Associates Inc, dba Alliance Lending, 5450 Thornwood Dr, Suite P, San Jose, CA 95123. Phone 408-226-4000. Email Info@alliancegroupinc.net.

Alliance Lending is a licensed mortgage broker, NMLS #1155014. Equal Housing Opportunity.